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Proving the Value of Your Marketing Automation Investment | CRMSoftware.TV
In the B2B marketing world, we are increasingly more focused on measurement. Leads, click-throughs, likes, etc., are all important data points that marketers are keeping track of. However, these are...
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Four Tips for Improving Your Retargeting Campaigns
Over the last two years at Software Advice (http://softwareadvice.com/), we’ve experimented extensively with site retargeting--a display advertising method that shows your ads to visitors who...
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